TY  - BOOK
AU  - Wilson, Richard M.S.
AU  - Gilligan, Colin
TI  - Strategic Marketing Management: Planning, implentation and control 
SN  - 9780750659383
U1  - 658.8101 22
PY  - 2005///
CY  - London
PB  - Routledge
KW  -      Marketing -- Management.
KW  -  Strategic planning
N1  - Incudes Bibliographical References and Index
ER  -