Wilson, Richard M.S. <br/><br/>
Strategic Marketing Management :  Planning, implentation and control / 
Richard M.S. Wilson and Colin Gilligan 
 - 3rd ed. 
 - London :  Routledge,  c2005. 
 - Xii, 867p. :  ill. ;  28cm. 
<br/><br/> Incudes Bibliographical References and Index 
<br/><br/><label>ISBN: </label>9780750659383 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>Dewey Class. No.: </label>658.8101  / WIL