TY  - BOOK
AU  - Homburg, Christian
AU  - Kuester, Sabine
AU  - Krohmer, Harley
TI  - Marketing Management: A Contemporary Perspective 
SN  - 9780077146047
U1  - 658.8 22
PY  - 2013///
CY  - London
PB  - McGraw Hill Education
KW  - Marketing
N1  - Incudes Bibliographical References and Index
ER  -