Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 12th ed.  
 - New York, USA :  McGraw Hill Education  ©2015 
 - xliv, 740  p. ;  Col. ill. :  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780077861032 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KER