Business policy and strategic management :   Concepts and applications /  
Vipin Gupta, Kamala Gollakota and R. Srinivasan. 
 - 2nd ed. 
 - New Delhi :   Prentice Hall of India,   c2007 
 - xx, 571 p. :   ill. ;   24 cm. 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>9788120332447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning 
<br/><br/><label>Dewey Class. No.: </label>658.4012  / GUP