TY  - GEN
AU  - Gollakota, Kamala 
AU  - Srinivasan, R. 
TI  - Business policy and strategic management : : Concepts and applications / 
SN  - 9788120332447
PY  - 2007///
CY  - New Delhi : 
PB  - Prentice Hall of India
KW  - Business planning
N1  - Includes index
ER  -