TY  - BOOK
AU  - Anderson, Ralph E.
AU  - Dubinsky, Alan J. 
AU  - Mehta, Rajiv 
TI  - Personal selling: Building customer relationships & partnerships 
SN  - 0618731016
U1  - 658.812  
PY  - 2007///
CY  - Boston, New York
PB  - Houghton Mifflin
KW  - Selling
KW  - Sales personnel
KW  - Customer relations
N1  - includes notes, glossary and index
ER  -