Anderson, Ralph E. <br/><br/>
Personal selling :  Building customer relationships & partnerships / 
Ralph E. Anderson, Alan J. Dubinsky, Rajiv Mehta. 
 - 2nd ed. 
 - Boston ;  New York :  Houghton Mifflin,  c2007 
 - xxv[v], 497 p. ;    27 cm. 
<br/><br/>includes notes, glossary and index. 
<br/><br/><label>ISBN: </label>0618731016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling<br/>Sales personnel<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812   / AND