McDonald, Malcolm  <br/><br/>
Marketing planning :  Cambridge marketing handbook / 
Malcolm McDonald. 
 - Cambridge-UK :  Cambridge Marketing Press,  c2015. 
 - viii, 132 p. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8   / MCD