TY  - BOOK
AU  - Hatcher, Andrew 
AU  - Kapur, Kiran 
AU  - Nixon, Charles 
TI  - Innovation for marketers
SN  - 9781910958094
U1  - 658.8  
PY  - 2015///
CY  - Swavesey, Cambs
PB  - Cambridge Marketing Press
KW  -           Marketing
KW  - Technological innovations
ER  -