TY  - BOOK
AU  - Nixon, Charles 
AU  - Hatcher, Andrew 
TI  - Strategy for marketers
SN  - 9781910958032
U1  - 658.802  
PY  - 2015///
CY  - Swavesey, Camb
PB  - Cambridge Marketing Press
KW  - Marketing
KW  - Planning
ER  -