TY  - BOOK
AU  - Aaker, David A.
TI  - Strategic market management
SN  - 9780470059869
U1  - 658.8101 
PY  - 2007///
CY  - Chichester
PB  - John Wiley & Sons
KW  - Marketing
KW  - Management
KW  - Strategic planning
N1  - Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.


ER  -