Aaker, David A. <br/><br/>
Strategic market management / 
David A Aaker. 
 - Chichester :  John Wiley & Sons,  2007 
 - xiii, 354 p. 
<br/><br/> Updated to reflect current business thinking and market conditions, this new edition of Strategic Market Management illustrates a structured approach to external market analysis that business managers can apply to their strategic decision making.<br/><br/> 
<br/><br/><label>ISBN: </label>9780470059869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8101  / AAK