Baines, Paul  <br/><br/>
Marketing / 
Paul Baines, Chris Fill, Sara Rosengren.  
 - 4th ed. 
 - Oxford :  Oxford University Press,  c2017. 
 - xxxii, 732 p. :  ill. ;  27 cm. 
<br/><br/><label>ISBN: </label>9780198748533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8   / BAI