TY  - BOOK
AU  - Perreault, William D 
AU  - Cannon, Joseph P 
AU  - McCarthy, E Jerome 
TI  - Essentials of marketing : : A marketing strategy planning approach 
SN  - 9781259251634
U1  - 658.8  
PY  - 2015///
CY  - United States
PB  - McGraw-Hill Create, 
KW  - Marketing
ER  -