Perreault, William D  <br/><br/>
Essentials of marketing :   A marketing strategy planning approach / 
William D Perreault, Joseph P Cannon, E Jerome McCarthy. 
 - 14th ed. 
 - United States :  McGraw-Hill Create,   c2015. 
 - v, 717 p. ;   28 cm. 
<br/><br/><label>ISBN: </label>9781259251634 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8   / PER