TY  - BOOK
AU  - Mullins, John. W
TI  - Marketing management : : A strategic decision-making approach 
SN  - 9780071326377
U1  - 658.8  
PY  - 2012///
CY  - [Place of publication not identified]
PB  - Mcgraw Hill Higher Education
KW  - Marketing
KW  - Management
ER  -