Mullins, John. W <br/><br/>
Marketing management :   A strategic decision-making approach / 
John W. Mullins, Orville C. Walker. 
 - 8th ed.  
 - [Place of publication not identified] :  Mcgraw Hill Higher Education,  c2012. 
 - xxi, 547 p. :  27 cm. 
<br/><br/><label>ISBN: </label>9780071326377 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management
<br/><br/><label>Dewey Class. No.: </label>658.8   / MUL