Doyle, Peter <br/><br/>
Value-based marketing :  Marketing strategies for corporate growth & shareholder value / 
Peter Doyle. 
 - 2nd ed. 
 - Chichester, England :  John Wiley & Sons,  c2008 
 - xii, 367 p. :   ill. (some col.), plans 
<br/><br/><label>ISBN: </label>9780470773147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management
<br/><br/><label>Dewey Class. No.: </label>658.8   / DOY