TY  - BOOK
AU  - Wet, Joham C. D. E.
TI  - The art of persuasive communication
SN  - 0702124877
U1  - 070.4  
PY  - 1991///
CY  - Cape Town : 
PB  - Juta & Co Ltd., 
KW  - Persuasion (Rhetoric)
KW  - Political aspects
KW  - Communication
N1  - Table of contents

Chapter 1. Communication and persuasion : a democratic setting
Chapter 2. Persuasive communication: the historical context
Chapter 3. Critical issues in contemporary persuasive communication
Chapter 4. Propaganda in a democracy
Chapter 5. The performance dimensions of persuasion in politics: selected aspects; Includes Bibliographical references and index
ER  -