TY  - BOOK
AU  - Morrison, Margaret A 
TI  - Using qualitative research in advertising : : Strategies, techniques, and applications 
SN  - 9781412987240
U1  - 659.1072  
PY  - 2012///
CY  - Thousand Oaks,Calif. :  
PB  - SAGE
KW  - Advertising
KW  - Research
KW  - Marketing
KW  - Research methodology
ER  -