TY  - BOOK
AU  - McDaniel, Carl 
AU  - Gates, Roger 
TI  - Marketing research
SN  - 9781119927150
U1  - 658.83  
PY  - 2005///
CY  - New York, N.Y. : 
PB  - John Wiley
KW  - Marketing
KW  - Research
ER  -