TY  - BOOK
AU  - Baines, Paul 
AU  - Fill, Chris 
AU  - Page, Kelly 
TI  - Marketing
SN  - 9780199290437
U1  - 658.8  
PY  - 2008///
CY  - Oxford ; New York : 
PB  - Oxford University Press, 
KW  - Marketing
KW  - Advertising
KW  - Trademarks
ER  -