Baines, Paul  <br/><br/>
Marketing / 
Paul Baines, Chris Fill, Kelly Page. 
 - Oxford ; New York :   Oxford University Press,   2008. 
 - xxvii, 859. :  ill. ;  27 cm . 
<br/><br/><label>ISBN: </label>9780199290437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Advertising <br/>Trademarks 
<br/><br/><label>Dewey Class. No.: </label>658.8   / BAI