TY  - BOOK
AU  - Capon, Noel 
AU  - Capon, Roy 
AU  - Hulbert, James Mac 
TI  - Managing marketing in the 21st century: Developing and implementing the market strategy 
SN  - 9780979734441
U1  - 658.802   	
PY  - 2009///
CY  - NY : 
PB  - Wessex, 
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -