Capon, Noel  <br/><br/>
Managing marketing in the 21st century :  Developing and implementing the market strategy / 
Noel Capon and Roy Capon with James Mac Hulbert. 
 - European ed. 
 - NY :   Wessex,   c2009. 
 - xxvii, (various pagings) ;  ill. ;  28 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780979734441 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802   / CAP