Keegan, Warren J.  <br/><br/>
Global marketing / 
Warren J. Keegan, Mark C. Green. 
 - 8th ed. 
 - Boston :  Pearson,   c2015 
 - 608 p. :  col. ill. ;  28 cm. 
<br/><br/><label>ISBN: </label>9781292017389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International trade<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.84   / KEE