Crisp, Richard D.  <br/><br/>
Marketing research / 
Richard D. Crisp.  
 - New York :  McGraw-Hill,  1957. 
 - xii, 798 p. :  ill. ;  23 cm. 
<br/><br/> Includes Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Research.<br/>Analysis --Marketing --Research
<br/><br/><label>Dewey Class. No.: </label>658.83  / CRI