Understanding brands / Peter Cheverton.
Material type:
TextPublication details: London : Kogan Page, c2006Description: x, 139 p. : 22 cmISBN: 9780749446659Subject(s): Brand name products | Product managementDDC classification: 658.827
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.827 CHE (Browse shelf(Opens below)) | Available | Academic &Research References | 2006-591 |
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| 658.804 MCD Key accounting management / | 658.8101 WIL Strategic marketing management : | 658.812 AYE Empowering the customer : | 658.827 CHE Understanding brands / | 658.827 GRA The brand innovation manifesto : | 658.83 HAG Do your own market research / | 658.85 CHE Questions that sell : |
Brand name products; Product management
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