The fundamentals of advertising / John Wilmshurst.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann, c1999Edition: 2nd edDescription: xv, 384 p. : ill. ; 24 cmISBN: 9780750615624Subject(s): AdvertisingDDC classification: 659.1
Books-General
| Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| UMI Main Library | 659.1 WIL (Browse shelf(Opens below)) | Available | Academic &Research References | 2009-039 | ||
| UMI Main Library | Seen During Stock-taking | 659.1 WIL (Browse shelf(Opens below)) | Available | Academic &Research References | 2009-040 |
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| 659.1 SHI Integrated marketing communication in advertising and promotion / | 659.1 SHI Integrated marketing in communiction in advertising and promotion / | 659.1 SHI Integrated marketing in communiction in advertising and promotion / | 659.1 WIL The fundamentals of advertising / | 659.1 WIL The fundamentals of advertising / | 659.1068 QUE Cases in advertising and promotion management / | 659.10941 YES Advertising / |
Includes index.
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