Internal marketing : Tools and concepts for customer focused management / Pervaiz K Ahmed, Mohammed Rafiq.

By: Ahmed, Pervaiz KContributor(s): Rafiq, MohammedMaterial type: TextTextPublication details: Oxford : Butterworth-Heinemann, c2002Description: x, 299 p. : ill. ; 24 cmISBN: 9780750648387Subject(s): MarketingDDC classification: 658.802
Item type: Books-General
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