Measuring advertising effectiveness / Darrel Blaine Lucas, Steuart Henderson Britt.
Material type:
TextSeries: McGraw-Hill Series in Marketing and AdvertisingPublication details: New York : McGraw-Hill, [1964]Description: xi, 399 p. ; 24 cmSubject(s): Advertising -- Research -- United States | Advertising effectDDC classification: 659.1
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Archives Centre | 659.1 LUC (Browse shelf(Opens below)) | Withdrawn Item | 73-829 |
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| 659.1 JOH Advertising and the promotion industry / | 659.1 JOH Advertising and the promotion industry / | 659.1 LEV Guerrilla advertising : | 659.1 LUC Measuring advertising effectiveness / | 659.1 LUS The media advertising / | 659.1 MOR Advertising : | 659.1 MOR Advertising : |
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