Questionnaire design, interviewing and attitude measurement / A. N. Oppenheim.

By: Oppenheim, A. NMaterial type: TextTextPublication details: London : Continuum, c2000Edition: New editionDescription: 303 p. : ill. ; 23 cmISBN: 9780826451767 ; 1855670437; 0826451764Subject(s): Questionnaire Design | Social surveys -- methodology | InterviewingDDC classification: 001.4333
Item type: Books-General
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Table of Contents

Introduction to survey design
Analytic survey designs
Descriptive survey designs, Pilot work
The exploratory interview
Standardized interviews
Questionnaire planning
Question wording
Some basic measurement theory, Designing attitude statements
Attitude scaling
Projective techniques in attitude study
Varieties and applications
Data processing
Statistical analysis

Includes index

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