The craft of corporate journalism : writing and editing creative organisational publications / Lionel L. Fisher.
Material type:
TextPublication details: Chicago : Nelson-Hall Publishers, c1992Description: xii, 146 p. : 23 cmISBN: 9780830413706; 0830413707Subject(s): Business writing | Journalism - Commercial | Journalism - ConsumerDDC classification: 070.486
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| Archives Centre | 070.486 FIS (Browse shelf(Opens below)) | Withdrawn Item | Withdrawn | 97-354 |
Table of Contents
The Organizational Communicator: Who, What, Why, When, Where
The Craft of Writing: First, a solid Grounding
Developing Style: The Personality of Your Writing
Starting with a Bang: Building Powerful Leads
The Feature Story
Writing the News: Still Five W's and an H
The Art of Interviewing: Worth the Digging
On Writer's Block, Jump-Starts, and Creativity
Defining, Shaping, and Tailoring Your Publications
Setting Your Publication's Style
Soupt to Nuts: A Menu for Every Palate
Involving Your Readers, Working with Others
Everything I Know and What I'll Never Understand
Includes index
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