The radio and television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum.
Material type:
TextPublication details: linconwood : NTC publishing group, 1989Description: ix, 222 pISBN: 0844230979Subject(s): Television advertising -- United States | Broadcast advertising -- United States | Radio advertising -- United StatesDDC classification: 659.14
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 659.14 BOO (Browse shelf(Opens below)) | Available | 2001-685 |
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| 659.11 JEF Planned public relations / | 659.113 SUG Instant promotions / | 659.133 CAR Online promotions : | 659.14 BOO The radio and television commercial / | 659.14 GRE Cases in advertising and communications management / | 659.2 ALI The diy guide to public relations for charities voluntary organisations and community groups | 659.2 BAL What the management defines ... public relations refines : |
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