The world's greatest brands / edited by Nicholas Kochan.
Material type:
TextPublication details: Basingstoke ; London : Macmillan Press Ltd. ; 1996Description: xxviii, 188 p. : ill. ; 27 cmISBN: 0333664191Subject(s): TrademarkDDC classification: 658.827
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.827 MAC (Browse shelf(Opens below)) | Available | 97-240 |
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| 658.827 GRA The brand innovation manifesto : | 658.827 HIT Successful brand management in a week / | 658.827 KAP The new strategic brand management : | 658.827 MAC The world's greatest brands / | 658.827 VAN The brand management checklist : | 658.827 WHE Designing brand identity : | 658.827 WHE Designing brand identity : |
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