Marketing performance assessment / Thomas V. Bonoma.
Material type:
TextPublication details: Harvard Business School, 2002Description: 197 pISBN: 0875842038Subject(s): Marketing | Market surveyDDC classification: 658.800732
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.800732 BON (Browse shelf(Opens below)) | Available | Resource for Academic reference, Research and Development | 2003-112 |
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| 658.8003 HAR Glossary of marketing terms / | 658.8006 CIM Managing marketing performance / | 658.8006 CIM Managing marketing performance : | 658.800732 BON Marketing performance assessment / | 658.80076 PAL CIM Professional Certificate in Marketing, for exams in December 2007 and June 2008 : | 658.80076 YOU CIM, for exams in December 2007 and June 2008 : | 658.80085 CRE Creating a winning e-business / |
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