Cases in public and nonprofit marketing / Christopher H. Lovelock, Charles B. Weinberg.
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TextPublication details: Palo Alto, CA : Scientific Press, c1977Description: x, 220 p. : ill. ; 28 cmISBN: 089426012Subject(s): Nonprofit organizations -- Marketing -- Case studies | Government business enterprises -- Marketing -- Case studiesDDC classification: 658.8
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.8 LOV (Browse shelf(Opens below)) | Available | 2003-066 |
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| 658.8 LIV International marketing management / | 658.8 LIV International marketing management / | 658.8 LIV International marketing management / | 658.8 LOV Cases in public and nonprofit marketing / | 658.8 MAC Practical exporting and importing / | 658.8 MAC Pricing for marketers / | 658.8 MAC Pricing for marketers / |
Includes bibliographical references.
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