Marketing communications : Brands, experiences and participation / Chris Fill, University of Plymouth.
Material type:
TextPublication details: Harlow, England : Pearson, 2013Edition: 6th edDescription: xliii, 820 p. : ill. (chiefly color) ; 27 cmISBN: 9780273770541Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing)DDC classification: 658.802
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.802 FIL (Browse shelf(Opens below)) | Available | 2014-206 | ||
| UMI Main Library | Seen During Stock-taking | 658.802 FIL (Browse shelf(Opens below)) | Available | 2014-207 | |
| UMI Main Library | Seen During Stock-taking | 658.802 FIL (Browse shelf(Opens below)) | Available | 2014-210 |
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| 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.8 JOB Principles and practice of marketing / | 658.802 FIL Marketing communications : | 658.802 SMI Marketing communications : | 658.812 SOU The customer experience edge : |
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