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Marketing communications : Brands, experiences and participation / Chris Fill, University of Plymouth.

By: Fill, Chris Material type: Text

TextPublication details: Harlow, England : Pearson, 2013Edition: 6th edDescription: xliii, 820 p. : ill. (chiefly color) ; 27 cmISBN: 9780273770541Subject(s): Communication in marketing | Marketing channels | Sales promotion | Branding (Marketing)DDC classification: 658.802

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Holdings
Current library	Collection	Call number	Status	Barcode
UMI Main Library		658.802 FIL (Browse shelf(Opens below))	Available	2014-206
UMI Main Library	Seen During Stock-taking	658.802 FIL (Browse shelf(Opens below))	Available	2014-207
UMI Main Library	Seen During Stock-taking	658.802 FIL (Browse shelf(Opens below))	Available	2014-210

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