Global marketing and advertising : Understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: Los Angeles : SAGE, c2010Edition: 3rd edDescription: xviii, 323 p. : ill. ; 26 cmISBN: 9781412970419Subject(s): Target marketing -- Cross-cultural studies | Advertising -- Cross-cultural studies | Consumer behavior -- Cross-cultural studiesDDC classification: 658.802
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 658.802 MOO (Browse shelf(Opens below)) | Available | 2010-3013 | ||
| UMI Main Library | 658.802 MOO (Browse shelf(Opens below)) | Available | 2010-3014 | ||
| UMI Main Library | Seen During Stock-taking | 658.802 MOO (Browse shelf(Opens below)) | Available | 2010-3012 |
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| 658.802 MCD Marketing plans : | 658.802 MEE Managing marketing performance, 2008-2009 / | 658.802 MOO Global marketing and advertising : | 658.802 MOO Global marketing and advertising : | 658.802 MOO Global marketing and advertising : | 658.802 MOO Global marketing and advertising : | 658.802 NIC Communications / |
Includes bibliographical references and index.
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