Business to business marketing : A value-driven approach / Wim G. Biemans.
Material type:
TextPublication details: London : Mcgraw-Hill, c2010Description: xxiii, 362 p. : ill. ; 26 cmISBN: 9780077121891Subject(s): MarketingDDC classification: 658.804
Books-General
| Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| UMI Main Library | 658.804 BEI (Browse shelf(Opens below)) | Available | 2014-076 | |
| UMI Main Library | 658.804 BEI (Browse shelf(Opens below)) | Available | 2014-075 |
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| 658.802 DRU Strategic marketing : | 658.802 HOO Marketing strategy and competitive positioning / | 658.802 HOO Marketing strategy and competitive positioning / | 658.804 BEI Business to business marketing : | 658.812 SOU The customer experience edge : | 658DRU Management : | 658POR Competitive strategy : |
Includes index
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