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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.

By: Schiffman, Leon G Contributor(s): Kanuk, Leslie Lazar Material type: Text

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TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007Edition: 9th edDescription: xix, vp. : col. ill. ; 27 cmISBN: 9780130491756Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342

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