Research methods for business : a skill-building approach / Uma Sekaran.

By: Sekaran, UmaMaterial type: TextTextPublication details: New York : Wiley, c1992Edition: 2nd edDescription: xvi, 428 p. : ill. ; 25 cmISBN: 0471618896Subject(s): Business -- Research -- MethodologyDDC classification: 650.072 Online resources: Table of Contents | Publisher description
Item type: Books-General
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Table of Contents

The Research Process: Steps 1 to 3.
The Research Process: Steps 4 and 5.
The Research Process: Step 6.
Experimental Designs.
Measurement of Variables.
Data-Collection Methods.
Sampling.
A Refresher on Some Statistical Terms and Tests.
Data Analysis and Interpretation.
The Research Report.
A Final Note to the Student.
Glossary of Terms.
Answers to Exercises.
References.
Supplementary Readings.

Includes bibliographical references (p. 393-397) and index.

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