A practical guide to behavioral research : tools and techniques / Barbara Sommer, Robert Sommer.

By: Sommer, Barbara Baker, 1938-Contributor(s): Sommer, RobertMaterial type: TextTextPublication details: New York : Oxford University Press, 1991Edition: 3rd edDescription: xvi, 362 p. : ill. ; 25 cmISBN: 9780195067132; 0195067134 (acid free paper)Subject(s): Social sciences -- Research | Social sciences -- Methodology | Psychology -- Research | Social sciences -- Research -- Data processingDDC classification: 150.72
Item type: Books-General
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TABLE OF CONTENTS

i. INTRODUCTION TO RESEARCH

1. Multimethod approach
2. Ethics in behavioral research
3. How to do a literature review

ii. OBSERVATIONAL METHODS

4. Observation
5. Behavioral Mapping and trace measures

iii. DESIGHNING EXPERIMENTS
6. Experimentation
7. Simulation

IV SURVEY DESIGN
8. Interview
9. the questionnaire
10. Attitude and rating scales

V. OTHER USEFULRESEARCH PROCEDURES AND MATERIALS
11. Content Analysis
12. Personal Documents and Archival measures
13. Case Study
14. Apparatus
15. Standardized tests and Inventories

Vi. SAMPLING STATISTICS AND REPORTS
16. Sampling
17. Descriptive Statistics
18. Inferential statistics
19. Calculators and Computers
20. Writing and Reviewing a research report
21. After the report
22. Concluding notes

Includes bibliographical references and indexes.

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