The marketing planning process / Ray Donnelly, Graham Harrison, Phil Megicks.
Material type: TextPublication details: Elservier Butterworth-Heinemman, 2009Description: xv, 240 p. : ill. ; 24 cmISBN: 9781856177160Subject(s): Marketing -- Management | ManagementDDC classification: 658.802Current library | Collection | Call number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|
UMI Main Library | Seen During Stock-taking | 658.802 DON (Browse shelf(Opens below)) | Available | 2009-706 | ||
UMI Main Library | Available | Academic Research References | 2009-707 |
Browsing UMI Main Library shelves, Collection: Seen During Stock-taking Close shelf browser (Hides shelf browser)
No cover image available | ||||||||
658.802 CIM Marketing communications - Paper 7 : | 658.802 CIM Managing marketing performance, paper II / | 658.802 CIM Assessment workbook : | 658.802 DON The marketing planning process / | 658.802 DOO Strategic marketing decisions in global markets / | 658.802 DOO Strategic marketing decisions in global markets / | 658.802 DOO Strategic marketing decisions in global markets / |
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
Includes index
There are no comments on this title.