The marketing planning process / Ray Donnelly, Graham Harrison, Phil Megicks.
Material type:
TextPublication details: Elservier Butterworth-Heinemman, 2009Description: xv, 240 p. : ill. ; 24 cmISBN: 9781856177160Subject(s): Marketing -- Management | ManagementDDC classification: 658.802
Books-General
| Current library | Collection | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 658.802 DON (Browse shelf(Opens below)) | Available | 2009-706 | ||
| UMI Main Library | Available | Academic Research References | 2009-707 |
Offers a companion to the CIM professional marketing qualifications. This title includes chapters that contain case studies, study tips and activities to test your learning and understanding as you go along. It also contains a range of learning objectives, cases, questions, activities, definitions and study tips.
Includes index
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