Advertising / Tony Yeshin
Material type:
TextPublication details: London : Thomson learning, c2006Description: xxvii, 463p. : ill. ; 26 cmISBN: 9781844801602Subject(s): Advertising -- Great Britain | Marketing communicationDDC classification: 659.10941
Books-General
| Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | Seen During Stock-taking | 659.10941 YES (Browse shelf(Opens below)) | Available | 2009-041 | |
| UMI Main Library | 659.10941 YES (Browse shelf(Opens below)) | Available | 2009-042 |
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| 659.1068 QUE Cases in advertising and promotion management / | 659.1072 USI Using qualitative research in advertising : | 659.10941 YES Advertising / | 659.10941 YES Advertising / | 659.11 JEF Planned public relations / | 659.113 SUG Instant promotions / | 659.133 CAR Online promotions : |
Includes bibliographies and index.
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