The myth of market share : Why market share is the fool's gold of business / Richard Miniter
Material type:
TextPublication details: London : Nicholas Brealey Publishing, 2002Description: 184 p. : 22 cmISBN: 1857883276DDC classification: 381.065
Books-General
| Current library | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|
| UMI Main Library | 381.065 MIN (Browse shelf(Opens below)) | Available | Academic &Research References | 2004-724 |
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| 381 CAL Towards a quantitative assessment of aid for trade : | 381 STE After Lome' IV : | 381 STE After Lome' IV : | 381.065 MIN The myth of market share : | 381.13 MIC Microfranchising : | 381.13 MIC Microfranchising : | 381.13 MIC Microfranchising : |
This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate.
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