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The myth of market share : Why market share is the fool's gold of business / Richard Miniter

By: Miniter, RichardMaterial type: Text

TextPublication details: London : Nicholas Brealey Publishing, 2002Description: 184 p. : 22 cmISBN: 1857883276DDC classification: 381.065

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Current library	Call number	Status	Notes	Date due	Barcode
UMI Main Library	381.065 MIN (Browse shelf(Opens below))	Available	Academic &Research References		2004-724

This work seeks to demolish the cult of size and the myth of market share and offers a serious and highly relevant alternative in today's economic climate.

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